Loosely translated, 'tenute della dianara' means an estate inhabited by deer and so the label which now adorns each of their wines bears a stunning graphic of these noble animals pointing to a bygone era when the Norman Kings of Sicily used to hunt them on the northern slopes of Etna where the winery now stands.
Similarly, the winery takes it name from the family's ancestral property in the Enna area and is, specifically, a reference to Carmelo's father and his three brothers, who were notably tall, and so were given the nickname the "quatro cantuneri" meaning they were as tall as the four corners of a building and so their lands were colloquially known as the "land of the the four cantoneri". A story which is embedded into the wineries logo with the four pillars connecting the past with the present.